Experience

Primarily responsible for all copywriting at a B2B marketing agency, I work with a range of global Software-as-a-Service (SaaS) organisations that operate primarily in the retail sector.

I write for several different clients at any one time and possess the ability to transition from one tone of voice to another when needed.

Produce, edit, and distribute persuasive copy for:

• Landing pages

• Emails

• LinkedIn InMails

• Organic LinkedIn posts

• Paid LinkedIn ads

• Google Search adverts

• Videos and animations

• Static imagery

• Social posts

• Pull-up banners

• Reports and whitepapers

• Event Branding Asset

Experienced in writing pre-and post-event communications, i.e., inviting a target prospect to a client-run event or for a meeting during a global conference.

Perform Search Engine Optimisation (SEO) functions for most of the copy we produce – including keyword searches, backlinks, and title and description tags.

Write in either British English or US English, depending on target audience.

Consult with clients on the target audience, messaging tracks, tone of voice, deliverables and more and produce content that exceeds their expectations.

Create and post organic LinkedIn Posts on client pages through HubSpot.

Create, build and send email sequences through HubSpot.

Oversee elements of the agency's content, for instance, writing case studies, several LinkedIn posts, etc.

Develop copy for client website updates and rebrands – varying from updating pages with fresh content and messaging to complete overhauls: writing homepages, case studies, project pages, contact us forms and so on.

Collaborate with the design team to produce visual content for client marketing and promotional materials.